Cause-related Marketing

Cause Related Marketing is a mutually beneficial way in which companies can support our work and projects.  An association with Children in Crisis and by visibly demonstrating your commitment to our work can greatly enhance your status within your market as well as increasing awareness of our cause. 

Your company can enjoy benefits such as increased brand perception and recognition, enhanced PR coverage and a chance to engage with your customers and increase loyalty.   By supporting Children in Crisis you will be helping children who do not have a school to go to in countries that have been devastated by war. 

When faced with two products or services of similar quality and price, 81% of consumers agree that they are more likely to buy the one associated with a cause. Business in the Community Research supported by Research International.

  Read here about the Children in Crisis Back to School Campaign

  Read here how Rymans helped with our Yellow Pencil Campaign in 2008.